Context Public Relations

OK, so the glitz and glamour of the Oscars might be pushing it a little, but awards are definitely a hot topic at this time of year and entering your business into any relevant awards could be a great opportunity for some fantastic exposure.

We’ve entered several of our clients into various different awards this year – some for the first time and some as regular contenders. And the reason we encourage clients to enter is because if they win, their business will benefit from the added credibility of external verification, which can then be used in all marketing material. In fact, even if you don’t win, you’re likely to see some good coverage simply by entering.

However, if you are going to enter any awards, make sure you find out your options and pick the ones that suit you best. Read through the entry requirements carefully and see what’s involved, as these can vary significantly when it comes to things like the length of the entry form, entry costs and any different rounds or stages that may be involved.

Also, make sure you don’t leave your entry to the last minute – take the time to prepare properly and try and be creative. The judges will be reading through a lot of entry forms and you need to give them a reason to focus on yours….that’s if you want to see a nice shiny trophy sitting in your office.

Tags: Marketing Mix, Public Relations by Debbie
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I think we’re all finding it hard to ignore the doom and gloom that seems to be constantly in the press at the moment. Obviously the news is never quite as heart-warming as a Disney film but with ‘recession this’ and ‘credit crunch that’ ringing in our ears throughout every day, it’s enough to even bring down the happiest of dwarfs.

Yes, the economic climate is important and yes it’s definitely not ignorable but there must be some good news out there too…surely…anyone?

Well I don’t know about you but I’ve recently compiled two client newsletters that are packed with positive stories. They are establishing new partnerships, maintaining strong success with existing customers and developing new, and exciting products. And I very much doubt these are the only two businesses that are experiencing such delights.

I’ve heard it said that recessions provide a climate for innovation to thrive, so with this is mind there must be loads of companies out there who are looking at their current situation and proactively making opportunities happen.

OK, this may not be a huge new contract but even maintaining or developing existing relationships is something to be proud of so whether it be through a newsletter, press release or joyful tweet – get out there and let people know before we all turn into Grumpy!

Tags: Marketing Mix, Public Relations by Megan
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If you’re looking to drive business growth through advertising what’s the most effective way to get publicity? Often the best advert for a company is not you telling your potential customers how good you are, but someone else telling them how good you are.

When looking for a new service or product people tend to be interested in hearing about what other people think and getting a “user-rating” before jumping in themselves.

So someone else talking up your business and the products and services you offer is a great way to advertise your company. And that’s what a customer case study does.

As a PR tool case studies - if handled correctly - can be incredibly effective. And using them as an integral part of your public relations campaign can go a long way to attracting new customers to your business.

Magazine editors love articles which demonstrate how a product or service is working in everyday – not hypothetical – life. It’s something their readers, i.e. your potential customers, want to know about; therefore it’s something they will want in their magazines. So if done right, a case study can mean free advertising for you!

Your PR agency should encourage you to view every single customer you do business with as a potential case study candidate.  Working with your customers your PR agency can create powerful material, which highlights the benefits your business is bringing to others. This not only gives you a great opening for getting into your target publications, but also a great way to show your customer base what you can do; helping to drive more business your way.

Case study top tips:

• Pick a happy customer – a satisfied customer will be more than willing to talk about your product or service. Its not only an opportunity for them to talk about you in the press, it’s an opportunity for them to talk about themselves too!
• If possible pick a customer who is doing something a little bit different or innovative with your product or service, or one who has reaped significant benefits from it. Magazines are always interested in strong user stories.
• And finally, maintain a good relationship with your customer, because you never know when you might need them to help boost your business!

Tags: Public Relations by Priya
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