Context Public Relations

When was the last time you refreshed your website? It’s often one of those tasks that companies keep meaning to do but just somehow don’t get around to.

However, the key is to a good website is to refresh content frequently. By taking the time to ensure your company’s website is updated with the latest news and views you can make a big difference to the appeal of the solutions and service you have to offer.

Keeping your website fresh, dynamic and regularly updated makes your website more engaging, and the two best ways to do this are to upload latest press releases and to keep a blog.

Regularly adding the latest press releases, case studies and testimonials to your website will help ensure that your potential customers get to see the best of what you have to offer, whilst linking out press releases from your website to media coverage will boost your Google footprint and enhance your search profile.

Blogging is key to giving continually refreshed content and a great way to feed news snippets and updates.  Having a blog demonstrates to

 your potential customers that you are proactive and “on the ball” with issues affecting your industry sector, at the same time as optimising and boosting search rankings. And if you don’t have time to blog twitter is a quick, easy and very effective way to build SEO and publicise new products or events free of charge.

Here are some examples of blogs that we’ve helped our clients with:

http://www.sandisk-enterprise.com/blog/

http://www.ardentia.co.uk/blog/

http://www.v-sol.co.uk/blog/index.php

Tags: Uncategorized by Priya
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With speculation that the end of the recession is in sight, it is time to step up your media relations programme. Being in the public eye now will stand you in good stead when budgets and spending start to increase and the more exposure you get, the more chance you have of being first in the queue when it comes to securing new business.

Many of your competitors may have chosen to scrap PR altogether through the challenges of the credit crunch, in which case you may well find that they have slipped off the radar completely. Building up your own media campaign now, before your competitors realise their mistake, will raise your profile and put you miles ahead of your business rivals.

If you abandoned PR yourself through the recession you will need to pick things up quickly. Think about the benefits of a strong media relations programme - securing new business, customer reassurance, brand recognition - can you really afford to let these things slip just as spending starts to pick up?

Think about your social media – Facebook, Twitter and LinkedIn. Using news events, press releases and blogs to create regular updates for networking sites is a great way to build awareness and boost your SEO, but if you stop your PR you also stop the flow of content into these sites running the risk of becoming out of touch as the social media world whizzes on without you.

Your budgets may still be limited but successful campaigns can be planned whatever your financial situation. Think carefully and use your funds wisely. A well-structured programme will enable to you to gain maximum exposure for your money, while carefully planned and targeted campaigns will put you in a strong position to take advantage as your customers start spending again.

Tags: Public Relations by Anna
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Social media is becoming an increasingly important part of the marcomms mix. And the reason for this? It’s down in no small part to the baby boom we’ve seen in people getting digital; 73% of the UK’s population is now online, according to figures from Netview UK, and this figure can only continue to rise.

You may instinctively think that social media such as Twitter and Facebook is something for the lunch break, a domain for the kids. You need to change your opinion, and fast.

The informality and instantaneous nature of online social media enables you to communicate your key messages quickly and concisely to your target audience, and on a frequency that simply isn’t possible in the traditional print world.

Of course, more traditional elements of media relations cannot and should not be neglected. Press releases and case studies provide the very grist that feeds your online activity and ensures your blog, Twitter and Linked-In accounts are up-to-date and relevant.

In an integrated, well thought-out media relations campaign, engaging with your target audience online is an increasingly significant part of the whole. With the majority of us online at home and at work, it’s a channel of communication you simply cannot afford to ignore.

Tags: Marketing Mix by Luke
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When it comes to PR, most companies have a list of target publications that they would like to appear in. However, as much as these publications are important, in order to maximise a company’s exposure and build the brand across a broader market, it is also important to think outside the box.

For example, a national newspaper may be looking for someone to be a case study on moving house or a leading consumer magazine may be looking to speak to someone who has recently been on holiday to an unusual destination - and they are often happy to include a few company details in return. So, if someone in your business is suitable for such an enquiry then it is a great way to promote your company and its brand to a wider audience.

Not only this, but people stories are a great way to show the human side of business and let readers see the personality behind the corporate front. So, if you’re looking to expand the reach of your brand, why not give us a call to find out more.

Tags: Public Relations by Debbie
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