Say the Right Thing
There has been some confusion in the press over the past week about whether certain premier league football clubs had banned their players from using social networking sites such as Facebook and Twitter. However one of the football clubs clarified that they don’t forbid the use of social networking but have a Code of Conduct for players regarding what and how information is disclosed, and outlined that in fact they are very active in social media.
With social media fast becoming the communication tool of choice, having a social media campaign as part of your overall PR and marketing strategy is a must.
The main purpose of social media for business is to raise the profile of your company and encourage traffic to your website. But with its informal nature it can often be difficult to know what you should and shouldn’t be talking about. And with numerous social networking tools out there it’s even difficult to know which one to use.
But whether you are blogging, tweeting or updating your Facebook status, it’s important that only information relevant to your business or customers is posted up for others to see.
If you are unsure about social networking ask your PR and marketing agency to advise you on how it can best benefit your business. By using their knowledge and expertise you will be able to implement a campaign that’s right for you without fear of saying the wrong thing.
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