The Power of Social Media
For the first time in 23 years Pepsi has chosen not to feature in the US Super Bowl ad break – which usually costs the company millions of dollars for a 30 second slot.
Instead they are launching an online social-networking campaign, which will involve social networking sites such as Facebook and Twitter, allowing customers to interact with the soft-drink giant.
For those who don’t buy into social media, this may seem a bizarre business decision. But with Facebook campaigns such as the Wispa comeback and Rage Against the Machine campaigns demonstrating the full power of social media - then spending millions on a 30-second ad slot doesn’t seem as valuable as it once was.
Social media encourages consumer participation and can open new doors, and having thousands of followers on Twitter is a great way to target consumers with your latest products and deals, creating a favourable opinion of your brand and ultimately leading to a sale.
So why not speak to your PR and marketing agency to find out more about how to integrate social media into your marketing mix?
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