PR for ‘pigs’
The media love a good acronym nickname and unfortunately for those countries facing economic turmoil – Portugal, Italy or Ireland, Greece and Spain, the less than complimentary farmyard animal has become theirs.
The Guardian discusses how these countries are considering support from PR professionals to help manage their financial reputations in an uncertain climate, but also raises the very important point that a country, just like any business, does not have to be in crisis to take advice.
If faced with a crisis then it is more than unwise to try and manage the media without any PR experience – say the wrong thing and what was a fairly sizeable problem will end up being a total nightmare. Any crisis needs a thorough and comprehensive management plan and unless you truly know what you’re doing, then it is always best to seek assistance from those who do. However, as the old adage has it; ‘prevention is better than cure’.
Any country or business has a reputation to manage and it takes a lot of hard work to build a good profile and even more hard work to keep a good profile, but profile maintenance is still far preferable to profile repair.
Reputation is one of the most important factors in achieving prosperity and so surely it is worth investing a bit of time and money in? If you’d like to know more about reputation management then why not give Context a call.
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