The Right Reputation
A survey carried out by PR Week has found that 52% of people believe John Terry’s affair with a team-mate’s ex-girlfriend is dragging down the reputation of football. Add to this the media storm chasing Ashley and Cheryl Cole and regular reports of bad-boy behaviour amongst players, and it would seem public perception of premiership football is getting lower and lower…… and lower still.
It just shows you how individual actions or comments can potentially damage the reputation of an entire organisation. And when is comes to business, your reputation is key to your success.
Reputation management means a lot of hard work. It can take years to build up, and as John Terry has shown, one “mishap” can bring it all tumbling down around you. In business, you need to invest time and money into maintaining your reputation through consistent and targeted PR campaigns, and if it all goes wrong and you find yourself faced with a crisis, you need experience to turn your negative PR around.
This is where the professionals will help. Your PR agency can help you manage a comprehensive crisis management plan to ensure that your company is seen to do all the right things. In a crisis you need to act fast, stay visible to the media and be well prepared. Follow these rules and you might just salvage the reputation you spent all those years working to build…. Fail, and you could see public opinion of you and your business start to dwindle - and fast.
For more information on PR programmes and crisis management plans, why not give us a call?
Discussion Area - Leave a Comment