Context Public Relations

“A lie gets halfway around the world before the truth has a chance to get its pants on.” ….. Winston Churchill.

Next time you get a new prospect ask them if they searched for you on Google. Googling is now one of the most common ways people will check out your business. It provides instant access to both your own PR as well as comments from current and past clients and if the feedback is poor the prospect is unlikely to contact you.

Many tech PR clients are now asking our advice on managing their online reputations so here are a few tips to get you started:

• Get your house in order - if there is a problem get it sorted before you try and say there is no problem
• If a comment is totally untrue approach the webmaster or publisher nicely - if someone is calling your service a scam and it is not the webmaster should happily take the comment down
• Accept the criticism and don’t rant a response online - responses in CAPITALS are often seen as very negative. Think about what you are writing as it will be there permanently
• Actively engage with your critics - answer their concerns and once it is sorted ask them to post about the resolution. Turning a negative into a positive shows that you will resolve problems as they occur and gives a great deal of confidence to your customers

Finally make sure you continually feed good news to media sources. The more your own story appears the more likely any negative posts will never be seen.
If you’re looking for more advice on managing your online reputation give us a call.

Tags: Public Relations, Technology //