Do Make an Exhibit of Yourself!
It’s that time of year again when businesses need to start thinking about preparing for upcoming trade shows and exhibitions.
As well as allowing exhibitors to promote their products and services, reaching new customers and generating new sales, these specialist market places also provide business people with the opportunity to network and make useful contacts with other people working in their industry.
Therefore attending or exhibiting at a trade show can prove extremely worthwhile. But to reap the full benefits of a show it’s important to make sure you are fully prepared.
However, as well as keeping potential customers up-to-date on what you have to offer, trade shows and exhibitions also give the visiting press the opportunity to find out about the latest products and industry innovations. So in addition to checking whether the equipment is working before you go ‘live’, or making sure you have plenty of promotional leaflets for visitors, you need to ensure you get noticed by the press.
But how do you do this? Get your PR agency involved from the outset.
Firstly they will be able to work with the event organisers to identify the press attending. Once they have a list they can get started on pitching to journalists, offering them an interview with a company spokesperson, or demonstration of the product – all proactive methods of helping to ensure your business grabs the headlines instead of your competitors.
Secondly, to get a good write up, it’s important to have relevant information about who you are and what you are doing available at your stand or in the press office. Your PR agency will be able to develop a good press pack with press releases of any new products and services you are launching or want mentioning. Keeping press releases informative yet concise will help keep a journalist’s attention.
So if you don’t yet have an exhibition strategy in place why not get in touch to find out more about how PR can help you stand out from the crowd to make the most of your presence?
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