Context Public Relations

As we put up the office Christmas tree and organise our Secret Santa, it’s easy to think that we can relax our PR activity for a couple of weeks. All the journalists are on holiday now after all…

Think again!

While it’s true that the Christmas holidays are generally quieter than the rest of the year, deadlines still need to be met in the media World and magazine staff are still working hard at getting copy finalised for their January issues.

Take advantage of any quiet periods in your own business to step up your December PR and make sure that’s it’s your company that appears in the post-Christmas publications.

The fact of the matter is that regardless of the time of year it’s important to keep a steady stream of news flowing to help maintain your company’s profile in the press. In fact, with people being out of the office for the holidays, your PR material will have less to compete with potentially giving you far more press coverage than you may have expected.

The same goes for your social media – Facebook, Twitter and LinkedIn. Using press releases and PR coverage to create regular updates for networking sites is a great way to build awareness and boost your SEO, but if you slow down your PR you also slow down the flow of content into these sites, running the risk of slipping off the radar.

So if you want to look forward to a prosperous 2010, add PR to your Christmas list this year!

Tags: Public Relations //