Bring back the good old days
I recently read an article that said that SEO was the most important part of any marketing campaign. Obviously it was written by an SEO expert but just because we all use the Internet every day does not mean that it should be the only source of new business opportunities.
SEO is a very valuable part of the marketing mix but you should also consider using other programmes to help develop new business. Even now some of the more classical approaches work. Here are just a few activities you may want to implement in 2010.
Direct Mail - Have you noticed how much less mail you get now. It’s all sent via email and if we are honest most of it is deleted straight away. Think about your next campaign and see if it would be worth putting something in the post. A nice letter and company promotional flyer is much more memorable than an email.
Events - Gone are the days of spending thousands on stands, hotels and hospitality but there are some very good regional or vertical market shows where you can pick up business.
Networking - We’re not just talking about Linkedin and Facebook. There is absolutely no better way to win business than meeting and talking to people. Don’t forget the “virtual world” but also get involved in local business clubs and networking events at trade shows. You never know you may just meet up with that old customer who moved on years ago.
Advertising - Like all marketing communications you should use advertising when it best suits your business. We all know that there are cheap deals available but look at what you are trying to achieve and how different activities can support your business.
Public Relations - If you are ever wondering how your competitors always seem to be in the media it’s down to PR. It may not make the phone ring instantly but it could help close the deal.
If your business is looking for more business ideas don’t forget to give us a call.
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