No place in The Office for Twitter?
Writing on his blog, Ricky Gervais has confessed he doesn’t get Twitter, branding it undignified for adults, confining it to the realm of teenage social networking. However, his tirade against the social media site seems somewhat ill-founded considering he was using another form of social media to make the comments.
Maybe the irony was intended; Gervais is after all a comedy genius.
In all seriousness though, social media such as Twitter, Blogging, Linked-In and Facebook are all important elements of any marcomms campaign, maximising the way you communicate and engage with customers.
The advantage of Twitter is that if forces you to be highly succinct in your messaging. Bite-sized, digestible headline news over Twitter is an effective way to get your message across to busy professionals. He may be on a Twitter holiday, but Stephen Fry is an exemplar of how being a man of few words can help you to engage and hold the attention of 1.2 million followers.
It’s a mode of communication which has found a practical use in many sectors. Hospitals and schools can use it to inform patients and pupils about planned closures or postponed operations, and as part of continuity planning. Entertainment venues can use it to raise awareness of forthcoming gigs and shows, to help drive ticket sales.
Of course, for this to work, you need to have your followers, but again this is something you can look to promote and grow as part of a comprehensive marcomms campaign, in the same way that you will build up and add to your customer databases and mailing lists.
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