To E-shot, or Not to E-shot…..
…. That is the question. With social media taking the World by storm and providing the perfect platform to get messages to your customers, is there really any place for e-mail marketing anymore?
In short – yes. E-shots and e-letters make up an important element of any marketing mix. Not only do you get your messages directly into your clients inbox, but keeping them informed with relevant and interesting stories will encourage both customers and potential customers to visit your site, boosting those all important click-throughs’.
To maximise potential, keep your e-letters simple, relevant and make sure the message is strong. A clear, easy-to-read format with simple but attractive design will provide the impact you need to catch the readers’ attention while personalisation will give your message the ultimate personal touch.
Most importantly, you need to make it a regular thing. A one-off e-shot once in a blue moon can leave customers wondering exactly what’s going on so develop a programme and stick to it.
This, combined with your Facebook page, your Twitter feed (also updated regularly of course!) and your PR programme will work wonders in boosting awareness of your company, giving you the potential to boost your profile and win more business.
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